Category: Work

How to unlock social media success

How to unlock social media success

Is social media working for you? Or are you spending hours of your precious time tweeting, posting and pinning but seeing little or no return for your effort? Perhaps you hear other people raving about the power of social media and how it’s transformed their business, boosted their income and helped establish […]


How to write irresistible headlines

How to write irresistible headlines

80  per cent of readers never make it past the headlines of your posts. In the words of the godfather of  advertising, David Ogilvy: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you […]


6 habits that will improve your writing

6 habits that will improve your writing

I’ve lost count of the number of times I’ve sat at my desk staring at a blinking cursor, willing the words to come forth, and multiply. Or spent hours writing and rewriting sentences because no matter what I do the wording isn’t quite right. Inspiration can be […]