I hope your answer to this question is yes! If not, I’m here to set you straight.
Because this is something a I hear all the time. People who’ve put a huge amount of work into their social media presence and appear to be building a engaged audience, ready to buy. But social media isn’t a complete marketing strategy.
If you don’t have a website, you’re putting your blood sweat and tears into something built on shaky ground.
Here’s why a website is important to building a lasting business on solid ground.
1. You have full CONTROL of your website
ou own it and have complete control of it. You can be blocked, you make the rules and you have complete control over what it looks like.
It’s your property and you have the freedom to create it exactly as you want it. You don’ have to follow any social platform rules or worry about losing your followers or access to them.
What if Meta decide to close your Facebook account, or your Instagram gets hacked and you can’t access it? All that had work you’ve put in is gone overnight. Iv’e seen it happen to people.
With a website you own it, and you have full control over it. IF you set it right.
2. A website helps build TRUST
You look more credible. Which business is more trustworthy? The one with just a Facebook page, or the one with a gorgeous website the sets out exactly what you do, who you are and who you serve?
I’d go for for the one with a website every time. It shows you’re hear for the longhaul and are committed to your business and your customers.
3. A website help your business be more VISIBLE
When people need your services the first thing they do is what? Turn to Facebook or Instagram? No, they search on Google.
Having a website optimised for those search terms in your local area will mean they’re far more likely to find your business. A business website allows you to make sure people find YOUR business when they search for the products you sell or the services you provider.
4. A website generates LASTING VALUE
Attention is fleeting on social media.
When your ideal client lands on your website you have their undivided attention – and if you’re site is optimised to convert them into a customer they are far more likely to buy.
Make 2024 the year you get your small business website set up – or upgrade the one you’ve been neglecting!
That’s where I come in.
If you’d like to make 2024 the year you get your website sorted, or upgrade a neglected check out how I can help.