Why your business needs a website, not just social media
In today’s digital age, where social media platforms are bustling hubs of activity, you might wonder if your small business really needs a website. The answer is a resounding yes! While social media is a powerful tool in its own right, relying solely on it can leave your business on shaky ground. Let’s delve into why having a dedicated website is crucial for your business, even as social media continues to dominate the online landscape.
The limitations of social media
Social media is fantastic for engagement and reaching out to your audience quickly. However, it has its limitations. Ever noticed how one algorithm change can drastically reduce your visibility overnight? That’s because you’re playing by someone else’s rules. These platforms control how and when your content is seen, making it challenging to ensure consistent engagement with your audience.
Building your brand beyond social platforms
Your brand is more than just posts and hashtags. It’s about creating a unique identity that resonates with your customers. A website gives you the canvas to paint a fuller picture of your brand.
You’re not confined by character limits or specific post formats on your own site. You have the freedom to showcase your products or services in detail, tell your brand’s story, and craft an experience that matches your vision.
The power of first impressions: Your website as your digital storefront
Think of your website as your digital shop front. Just like a bricks and mortar shop, it’s the first thing people see and judge your business on. A well-designed website creates a strong first impression, inviting visitors to explore what you offer. It’s an opportunity to make your audience feel welcome and show them why they should choose you over your competitors.
Control and ownership: Why it matters
“Don’t build your house on rented land.”
One of the most compelling reasons for having a website is control and ownership. On social media, you’re essentially renting space. If a platform decides to shut down or suspend your account, all your hard work could disappear in an instant.
With a website, you own the domain and the content. You have full control over the user experience and how your brand is presented to the world.
In March 2024 when Facebook and Instagram went down suddenly some small businesses had no way to get in touch with their followers and panicked about losing all access to the audience they’d painstakingly cultivated. Businesses who have a website and an email list are always able to stay in touch with their customers.
SEO benefits: Being found on Google vs. social media algorithms
When people have a problem they need solved or a question they need answered, their first stop is usually Google, not Facebook or Instagram.
Having a website optimised for search engines (SEO) means you’re more likely to be found by potential customers searching for what you offer. Unlike the ever-changing algorithms of social media, SEO provides a stable and long-term foundation for being discovered online.
Integrating social media with your website to grow an email list
While having a website is important, this doesn’t mean social media should be ignored. Instead, think of integrating social media with your website to optimise the growth of your audience. Use social platforms to bang your drum, drum up interest then drive those people to your site where they can learn more about what you offer. You can then encourage them to sign up to your email list.
As is often tsai, the money is in the list, so integrating your website with an email marketing platform ensures you’re making the most of all channels. You’re also creating an audience you can get in touch with directly with your latest offers and updates.
Case studies: success stories from businesses that prioritised creating a website
Let me share stories from businesses that transformed their online presence by prioritising their websites:
1. The local counsellor: Once relying solely on word of mouth and professional listings to spread the word, she launched a website enabling customers to book sessions online and receive email updates containing tips and advice.
2. The virtual assistant: By showcasing her work and services on her website rather than just on Facebook and UpWork, she attracted clients willing to pay premium prices for her services.
3. The digital template creator: Transitioning from Etsy to their e-commerce site gave her greater control over branding and customer relationships, leading to repeat sales and higher customer satisfaction.
These success stories highlight how investing in a dedicated website can significantly impact growth and stability.
Ready to elevate your business with a professional website?
If these insights have inspired you to take control of your digital presence beyond social media, I’m here to help bring your vision to life!
A professional website can transform how you connect with customers and grow your business.
Contact me today to discuss how I can help you create a beautiful, functional website tailored to you and your audience. You deserves more than just likes and follows. You deserve your own digital space where you can truly shine.
